Thursday Giveaway: Two Pounds of Ugly Mug Coffee Beans

Image Credit: Apartment Therapy

Gift: Two pounds of Fair Trade, freshly roasted Ugly Mug coffee beans
Shop: Saving Grace and Hardy Passion available from Ugly Mug's website for $9.25/pound

There are many coffee roasters out there these days, a testament to the growing popularity of really good coffee. One that stands out is Ugly Mug Coffee, a small roaster in Memphis, Tennessee. We are excited to give away two pounds of their coffee to TWO lucky readers today!

Click for more about Ugly Mug and their products (you must see their Elvis blend) and instructions for entering the giveaway...

As Ugly Mug says on their website, fair trade has become as trendy as a caramel macchiato - everyone's holding onto that label these days. But what does it really mean, and how can a coffee roaster genuinely create change in their economic space? Ugly Mug is going beyond simply offering a higher price for the coffee they buy from growers, and investing money straight back into economic assistance and development programs for the farms they work with. Their goal is to be able to trace coffee from an individual farm all the way through to the final cup of coffee - a great service and bonus for their customers.

So while all their coffee is fair trade, contributing higher than market prices into the pockets of the small family farmers who grow the second-highest traded commodity in the world, Ugly Mug is also going above and beyond to change the economic conditions that keep most of these small farmers in poverty. For more on their fair trade mission, read their About Us page.

OK - enough about the fair trade - what about the coffee? We are so smitten by Ugly Mug's various blends and, semi-secretly, their packaging, that we don't know where to start. They offer a wide range of blends, including the blends we're giving away today. Saving Grace is a Central American blend, with high tones and not too dark and not too light. We also asked for a dark blend, Hardy Passion, which is a robust, rich blend from Mexico and Peru. All dark and no bite, as they say!

And you must check out their Elvis blends - they're a Memphis roaster, after all. The house Elvis blend is, of course, so smooth, for one of the smoothest men of all time.

To enter! Tell us your favorite roast of coffee in the comments below: Dark, light, medium - other?

Type a comment in the comment section below by 8:59pm PT/11:59 EST Sunday, February 3, 2008. The winner(s) will be selected at random and will be asked to submit a review of the coffee. Good luck!

Giveaway Rules
Please, only one comment per person per giveaway post. Duplicate comments will be discarded. You'll need to be a registered member of the Apartment Therapy network of sites to post a comment. Make sure the email address in your Apartment Therapy registration is valid; that's how we'll contact you if you win. If you haven't registered yet, please join us here: welcome to our community and create an account.

Winners must claim their prize within three business days after the date of notification of such prize. A Sweepstakes winner's failure to respond to the prize notification within the specified three business days will be considered such Sweepstakes winner's forfeiture of the prize and an alternate winner may be selected from the pool of eligible entries. If an entrant is found to be ineligible, an alternate winner may also be selected from the pool of eligible entries.

To enter, you must be a U.S. resident, age 18 or older to enter. Employees, partners and vendors of Apartment Therapy and their immediate family members are not eligible to enter. We will disqualify any entries that we believe are generated by scripts and other automated technology. When applicable, the winner may be required to execute and return within five business days an Affidavit of Eligibility and a Liability and Publicity Release to be eligible for the prize or an alternate winner will be selected.

All prizes will be awarded. No substitutions including for cash are permitted, except that Apartment Therapy reserves the right to substitute a prize of equal or greater monetary value for any prize. Winners shall be responsible and liable for all federal, state and local taxes on the value of their prize. To receive a complete list of winners or a copy of the Official Sweepstakes Rules, send a self-addressed stamped envelope to Apartment Therapy, 22 Howard Street #4i, New York, NY 10013.